I am now completely sold on the idea of calling in the experts. When you run your own business its so tempting to JFDIY (just, well, do it yourself) because it saves money. Well, maybe, but it certainly doesn't save you time if you're bashing away at a website that would take someone else three hours to create. Time is money, and its more valuable.

That argument has been had and won before. BUT there's one more layer to add, now. And that is, calling in the experts exposes you to a level of skill that you just don't have, that can take your business somewhere you hadn't dreamed of. That's why they're called experts, stoopid.

Example - I'm moving offices, and moving in with Frances to a cool new pad on Boulcott Street. Hurrah! I had a vision of some nice matching furniture and a couple of pot plants and, well, simply our own space. This is what we're renting:

And this is what Roz Paterson has designed for us:

See I love it so much its my desktop background! Aren't we lucky! And aren't you looking forward to the office warming....

Tags: Business